Monday, January 4, 2010

The Electro Pop Wave

Inspirations take deep root in the fashion sense categorized with terms such as "indie-pop" or "new wave", and even "indie new wave". The sounds of the more recognizable modern electro pop bands such as MGMT and Empire of the Sun create smooth waves of ecstasy that are delivered into your skull via ear drums. Because of this a huge buzz will ring in your head and it wont leave until you forget how the songs go. This is electro pop, and yes it has created a self titled wave of curiosity and pleasure.

This morning I turned on the television to discover a Vizio HDTV ad that ran to the soundtrack of a chorus line from Empire of the Sun's song We Are the People, which with out a doubt is a catchy tune especially when put to the bright colors and contrasts the ad had going for it.

Fact is, electro-pop sells and that is what these bands are all about, selling an image and getting their music stuck in your head. I'm not labeling either band as sell outs but just commenting on the marketing both have and how plausible/profitable selling out would be. Electro pop can be considered creative and very melodious, even engaging, first time I listened to MGMT I found myself humming along to the chorus. My head really hasn't been the same since my first listen but Im glad I listened.

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